Plans Designed for Every Team
Pick the MARMIND edition that best fits your needs and benefit from our value-based plans. We do not charge per user so that you can roll out MARMIND quickly without the headache of calculating the right number of licenses.
CHOOSE YOUR PLAN:
Check out the features in our plans and choose the right one for you.
Check out the features in our plans and choose the right one for you.
Essentials
Marketing Resource Management platform for global teams & fully connected work processes
Everything you need to stay on top of your marketing:
- Marketing Planning
- Cross-Team Collaboration
- Content & Media Assets
- Budget & Spend Management
- Performance & Control
- Workflows & Automation
- iPaaS Platform Integrations
- GraphQL API
- Hosting with MS Azure included
- SL1 support included
Professional
All-in-one Marketing Management platform to close the loop and enable end-to-end processes
All Essentials features plus:
- Enhanced planning options
- Visual workflow designer
- Enhanced budget features & real-time forecasts
- Personal marketing cockpits & dashboards
- Additional support options
Enterprise
Fully customizable platform, unlimited integrations, and additional service options
All Professional features plus:
- Customizable, automated naming conventions
- Custom templates
- Scenario planning
- Automated insights, predictions, and recommendations
- Additional service options
Marketing Planning
Omnichannel campaign planning
Stay on top of your omnichannel campaigns with our interactive marketing calendar. Create individual views using filters, grouping options, and colors, and bookmark them for later. Use hierarchies to keep things organized and drill down your calendar to see details, such as briefs.
Access rights and permissions
Create hierarchies and manage access rights and permissions for both internal and external users.
Mediaplan Importer
Easily exchange media plans with your agencies and external sources. Via the media plan importer complex structures can be imported and objects generated with any attributes being part of the data stream.
Spreadsheet-based planning and coordination
Use the integrated grid for spreadsheet-based planning and coordination and export your data to MS Excel to be able to share them with agencies and any other spreadsheet ninjas you are working with.
Advanced naming conventions (Calculated fields)
Create naming convention concatenations linking together campaign briefs, channels, and action details to make sure your team and any external contributors, such as agencies, are all on the same page.
Conditions based visibility
Custom templates for media plan imports and exports
Create custom import and export templates to be able to easily exchange media plans with your agencies.
Central planning and local execution
Align campaigns and briefs from HQ with regions and markets using references and automatic updates.
Cross-Team Collaboration
Project and task management
Set up work packages and to-dos to manage your team’s work more effectively. Switch between list and board view to get a better overview of your tasks.
@Mentioning team members
@Mention team members in comments to notify them about something.
Email reminders & in-app notifications
Manage your preferences to receive email or in-app notifications to make sure you don’t miss anything important.
To-do checklists
Use pre-defined work packages and to-do checklists for recurring tasks to reduce the administrative workload on your team and to standardize processes.
Creating to-dos via email
Send emails to unique MARMIND email addresses to create to-dos or upload files. Forward emails from external suppliers and automatically store attachments.
Content & Digital Assets
Central file storage
Get rid of additional file sharing apps and store your digital assets directly in MARMIND. Use tags to organize them, compare different versions, and leave comments for your team members to collaborate effectively.
File sharing
Share files with team members and external suppliers.
Annotations and version control
Boost your content creation and review process with annotations and version control. Compare different versions side by side and comment directly on images, videos, and other files to make collaboration easier.
Approval workflows
Use the MARMIND workflow engine and set up custom workflows to enhance your creation, review, and approval processes.
Budget & Spend Management
Top-down budgeting
Create top-down budgets, see your remaining budget at a glance, and set spending limits across departments to ensure your money is spent in the right places.
Bottom-up cost forecast
Stop managing multiple spreadsheets and effectively track costs across spend types, regions, and organizational units.
Budget and spending forecasts
Automatically calculate planned, committed, and actual costs and generate automated forecasts. Rely on MARMIND to tell you if you are overspending or underspending.
Purchase order & invoice management
Automate the integration of purchase orders, accruals, and actuals based on ERP master data to achieve a seamless process linking marketing and finance.
Automated Budget & Cost calculations
Automate your budget & cost calculations based on individual logics and external calculation factors
Scenario planning
Create budget and forecast scenarios and freeze assumptions to be able to go back to them later. Simulate scenarios and track changes effectively.
Bidirectional e-procurement process handling
Manage your individual e-procurement processes with tools like Ariba, Coupa, Jaegger, etc. in combination with the respective ERP to enable a fully automated cost management cycle over the status levels of planned, committed (procurement process) and actual costs.
Performance & Control
Goals, KPIs & insights
Monitor campaign performance across channels. Define KPIs and track results per campaign and individual action. Find out what works and what doesn’t and visualize performance data.
Marketing KPI dashboard
Build custom charts and graphs to monitor and analyze performance in real time. Bookmark views and share them with team members. Define benchmarks and track the most important data. Receive notifications suggesting corrective actions to optimize performance or in case of deviations.
Personalized Marketing Cockpit
Build your personalized marketing cockpit with easy-to-configure widgets to see all important KPIs at a glance and take full control over your marketing.
ROI calculator
Optimize resources and allocate them more efficiently to improve marketing outcomes and increase your overall marketing ROI.
Resource attribution modeling & marketing analysis (available from Q4 2023)
Rely on AI-driven resource attribution modeling to increase your marketing ROI. Generate insights, predictions, and recommendations for optimizing your marketing resources to maximize your results.
Workflows & Automation
Manual workflows based on status changes
Manage campaigns, actions, and tasks based on status changes, transitions, and comments to streamline your internal processes.
Visual workflow designer
Build custom workflows with a visual workflow modeling tool that comes with intuitive steps and many out-of-the-box triggers.
Automated workflows based on custom processes
Use pre-defined workflow templates including built-in workflow steps to streamline your marketing processes.
Workflow connector
Build seamless workflows across systems with our workflow connector. Use triggers and workflows to manage objects across integrations (e.g. Integration of web hooks).
MARMIND Connect Integrations
GraphQL API
Use our GraphQL API to integrate MARMIND with all your favorite tools. Rely on our experts to help you with specific integration scenarios and to create custom endpoints upon request.
MARMIND Workato Integration Platform as a Service (iPaaS)
Connect MARMIND to hundreds of other applications. Use Workato to build integrations and rely on pre-built connectors and ready-to-use recipes for processes.
MS Azure Single Sign-on (SSO)
Use MS Azure to integrate MARMIND with your identity management solution.
Individual AD Roles & Rights Mapping
Integrate your individual Active Directory User Roles and Rights Logics with MARMIND and map users and groups accordingly.
Standard connectors
Connect your marketing technology stack to break down data silos and unlock the full potential of your marketing team. Use our standard connectors to integrate MARMIND with DAM, Marketing Automation, or BI software. Get in touch to suggest new tools we should add to our standard integrations.
MARMIND Pricing FAQ
Do you have questions about our editions and pricing options? Take a look at our Pricing FAQ to find out which MARMIND plan is best for your business.
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How do you calculate fees?
The total amount you will be paying depends on your license, your Service Level Agreement, and any professional services you may want to add.
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Can I upgrade at any time?
Yes, you can upgrade your plan and your Service Level Agreement at any time. You can also downgrade your plan depending on your requirements and the features we have implemented.
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How do you count organizational units?
An organizational unit can be a brand, a legal entity, a country, etc. Each edition includes a certain number of organizational units. You can always upgrade to more organizational units.
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Does the size of an organizational unit matter?
Yes, we differentiate between SMALL, MEDIUM, and LARGE organizational units when calculating fees.
