MARMIND Ranked as a Strong Performer in The Forrester™ Wave: Marketing Resource Management Q3 2022 report
At MARMIND, our vision is to enable marketers to effectively plan and have real-time control over their marketing.
Over the years, we have worked hard to deliver on that vision within our client base. Delivering on this promise has rewarded us with great success, adding companies like Spar, Lufthansa, Deutsche Telekom & Mercedes Benz to our list of clients.
We believe that our focus on a mix of innovation, strategy and delivery of our commercial model has played a major role in being cited as a Strong Performer in a report from a leading global research and advisory firm that recognized 9 as the most significant Marketing Resource Management vendors in today’s market and evaluated them on 33 criteria.
This industry report presents a non-bias view to guide organizations through the process of evaluating the vendors that are the best fit for their needs.
How does MARMIND perform in The Forrester Wave™ for MRM?
Based on Forrester’s in-depth evaluation of the 9 most significant providers in Marketing Resource Management, MARMIND received the highest scores possible, defined as superior relative to others in the evaluation, in the following criteria:
Innovation Roadmap
Unified Platform
Financial Planning
Performance (Strategy)
Budgeting
Commercial Model
Per MARMIND’s vendor profile in the Forrester evaluation, “Newcomer MARMIND’s focus on “plans, budgets, and results” is unique in a field of content-legacy MRM vendors. MARMIND envisions itself as a “marketing cockpit” to guide all of marketing, starting in its homebase in Europe.”
The report also cites that “Like other vendors, MARMIND is heavily invested in AI for innovation, but unlike others, it aims to develop algorithms for distinct reasons: resource attribution modeling and marketing analytics to deliver the “results” portion of its value proposition.”
Having had a core focus on these categories, it has been great to see that our efforts have been performed successfully through Forrester’s rigorous evaluation.
Why is The Forrester Wave™ for Marketing Resource Management Important?
The Q3 2022 report looks at the 9 most significant marketing resource management vendors, how each of them score across product offering, strategy and market presence, helping ensure marketing leaders make the right choice when it comes to selecting Marketing Resource Management platform.
We believe being cited as a Strong Performer is a recognition that the MARMIND strategy and product vision is aligned with the direction of how Forrester envisions the marketing resource management space is moving.
What our Leadership thinks
“We are honored to be recognized by Forrester Research as a Strong Performer in the Marketing Resource Management space,” said Patrick Moser, MARMIND Managing Director.
“We believe our position in Forrester’s Marketing Resource Management Wave is a validation of our vision; to provide marketers with effective planning and real-time control over their marketing.”
Author
Peter Fechter
Peter is Digital Marketing Manager at MARMIND and is mainly responsible for website and lead management. When he's not busy creating content, he is developing new strategic approaches for campaign planning.
