Marketing Resource Management for manufacturers
Creating transparency across global manufacturing marketing teams
MARMIND provides manufacturers with the visibility and transparency to have control over fragmented global teams across multiple regions.
Align global planning with local market execution
MARMIND enables Manufacturing companies to steer and manage their complex global and regional specific marketing organizations. Top Down Budgeting as well as market-specific campaign adaption are just two individual needs. Align local market execution with top-down global strategic planning and controlling aspects. With MARMIND, the right executors have access to key information, enabling them to do the right thing at the right time.
Combine online & offline budgets
Align online & offline global and local marketing budgets with integrated campaign management. Easily manage top-down budgets and market-specific spend, helping you better forecast, build reports and match to performance trends.
Steer campaign performance across all channels
MARMIND allows manufacturers to create a marketing cockpit based on their KPI framework. We interpret real-time results across all channels to enable marketers to execute effectively, against industry-standard KPI benchmarks. The cockpit is simple and straightforward, allowing users to quickly define campaign objectives, map channels, and show results in a few clicks – enabling efficient marketing steering, in real-time.
