Guide
What is Inclusive Marketing?
Essentially, inclusive marketing is
simply good marketing.
As we aim to connect with increasingly diverse target audiences, the concept of inclusive marketing is steadily taking root – and has set new standards in terms of consumer expectations.
If you want your business to thrive in today’s market, it’s a no-brainer: Creating intentionally inclusive marketing campaigns will boost your brand’s image and help you access a larger market share, as well as making a positive social impact.
To find out more about inclusive marketing and why it’s so important, we spoke with Sonia Thompson, an inclusive marketing consultant and strategist. In this guide, we include some of Sonia’s expert insights, as well as rounding up examples of successful inclusive marketing campaigns to inspire you.
