DuMont Develops First Open International MarTech Ecosystem Under the Entirely Brand

With Entirely, DuMont, one of Germany’s leading media and technology companies, is unveiling the first open, international MarTech ecosystem. The launch is scheduled for the first half of 2025. Entirely aims to connect world-leading MarTech applications, providing companies with a unique, seamlessly integrated system for their individual marketing needs.

The timing is perfect: Corporate investments in marketing technologies have surged in recent years. According to experts*, approximately 30 percent of marketing budgets will be allocated to technology in the coming years (Deloitte, The CMO Survey 2024).

Mid-sized and large companies, in particular, are facing significant technical and organizational challenges in successfully meeting their marketing objectives. Most CMOs report that in 2024, they must do more with less. Some have been dealing with budget cuts for years. As a result, only 24 percent of CMOs say they have sufficient budget to implement their strategy (Gartner, Insights From the 2024 CMO Spend Survey).

Currently, seamless interoperability, the elimination of data silos and dependencies, and the integration of AI capabilities are still not adequately ensured.

With a new ecosystem approach, Entirely offers companies greater flexibility and control while gradually reducing dependence within their marketing technology stack.

Entirely takes a holistic approach to address the growing challenges of an increasingly complex digital marketing environment. “We offer businesses a product that efficiently unites data, processes, and teams,” says Dr. Christoph Bauer, CEO of DuMont and Entirely.

DuMont has long been building expertise in marketing technologies, which has now culminated in the development of a “best-in-class” product. Entirely represents the next generation of tailored MarTech solutions, offering maximum flexibility and decision-making confidence in a volatile market environment.

The foundation of Entirely is built on long-standing partners censhare, ELAINE, Facelift, and MARMIND, which have been successively acquired by DuMont’s Marketing Technologies division since 2017.

Together, they serve over 2,800 customers in 12 countries and employ more than 400 people. This strong foundation will continue to expand under the new Entirely brand, as the existing business unit UNITED Marketing Technologies will also be renamed to Entirely.