Martech

Managing many digital assets can quickly go awry, especially if you’re trying to juggle a million files across different projects, teams, and channels. To imagine it even more closely, think about trying to cook a five-course meal in a kitchen where none of the ingredients are labeled. Doesn’t sound like fun. Digital Asset Management software […]

PIM stands for product information management, a system that centralizes, manages, and enriches product data. It ensures consistency throughout all sales and marketing channels.

In this blog, we’ll explore why MRM is essential for your marketing operations and show you how to use it efficiently. So fasten your seat belts and prepare for a smooth ride toward a more streamlined marketing operation.

The success of your marketing effort will not only depend on your marketing brain but also rest in the hands of your marketing technology (MarTech) stack. Let’s explore the benefits and challenges of adding AI to your MarTech stack.

How to start a MarTech stack for Marketing Operations (MOps) In today’s digital landscape, marketers must use an extensive amount of technologies to entice customers and drive online conversions. From SEO to social media and email marketing, companies use a variety of marketing channels to maximize sales and increase brand awareness. As a response to

A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing strategy is a blueprint that will guide you on your marketing journey.   Building a marketing strategy from scratch can be challenging for small business

How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new marketing strategy. You’re confident that this time, the company’s sales figures will at least double, and your audience will balloon in size. But then that’s not what

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too?   Marketing Resource Management software gives you precisely these features – and more.   But