This year has brought with it a whole range of new trends in marketing. Constant developments in technology and changing consumer perceptions mean we need to continuously adapt our marketing strategies. In this article, we outline the 27 most important marketing trends for 2024 that can help you reach your target group more effectively and […]
Marketing Trends in 2024 Read More »
For companies aiming to grow their brand in today’s society, showcasing a commitment to inclusion, diversity and ethics can be an important success factor. With increasingly diverse and multicultural target groups – and a shift in consumers’ expectations – there is a growing emphasis on diversity and inclusion that presents new challenges for marketing decision
Diversity Marketing for Modern Companies Read More »
With artificial intelligence improving all the time, many marketers now use AI tools to automate routine tasks, predict customer behavior and create personalized campaigns. AI technologies like machine learning and natural language processing enable marketing teams to gain valuable insights from large amounts of data and react more quickly to changes in the market.
AI and Marketing: Tools, Strategies and Examples Read More »
Podcasts are a valuable content creation tool; with the right strategy, they can be leveraged to drive new leads and create business opportunities. However, in an era where almost everyone seems to have a podcast, it’s easy to question whether launching one for your B2B brand is a worthwhile endeavor. We interviewed Jason Bradwell, founder
How to Use Podcast Marketing in B2B Read More »
Learn how leading brands use agile marketing strategies to achieve success and recognition. Check how to adapt and be responsive to change!
Agile-Oriented Marketing Strategies: Behind the Success Read More »
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Agile Marketing Trends for 2024 – and Beyond Read More »
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Key Agile Principles [and How to Apply Them in Marketing] Read More »
As businesses move further into the digital age, trust has become an increasingly important factor for success. In 2023, trust will be even more critical for companies to gain the loyalty of their customers, protect their investments in marketing budgets and remain competitive in the ever-changing business landscape. Customer trust is one of
Why Trust Will Be an Essential Business Priority in 2023 Read More »
Multi-, cross-, and omnichannel marketing: At first glance, this just looks like a lot of channels – and the terms are often used as synonyms. But, in reality, these are three different concepts. Read on to find out what these terms mean, how they differ, and what the trend towards omnichannel marketing means for your
The Difference Between Multi-, Cross-, and Omnichannel Marketing Read More »
Peter M. Hofer, Founder and CEO of mediamid In an interview, mediamid CEO Peter M. Hofer explains the advantages of combining a DAM system such as M@RS with MARMIND Founded in 2003, software provider mediamid has become a specialist for digital asset management (DAM). In an interview, founder and CEO Peter M. Hofer explains how
“Integrating M@RS with MARMIND allows you to get the best of two worlds” Read More »
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