Credit: nitikornfotolia / stock.adobe.com Start-up Success When, in 2003, students Mirco Wiegert and Lorenz Hampl came up with an idea for a new kind of cola, the German market was in the firm grip of multinationals such as Coca-Cola and Pepsi. Armed with the minimalist slogan ‘vielviel koffein’ (muchmuch caffeine), the entrepreneurs went to take […]
Fritz Kola: Out of the Niche, On to the Shelves Read More »
Credit: Mymemo / stock.adobe.com Paths to Failure Boo.com was one of the greatest failures of the dot.com bubble that burst around the turn of the millennium. 16 years on, we are still talking about this failed online retailer for sports clothes, not only because it was spectacular but also because the reasons for boo.com’s demise
Boo.com: 3 Lessons from an eCommerce Horror Story Read More »
Credit: ifeelstock / stock.adobe.com Tesla has grown from an idealistic Silicon Valley startup into a disruptive force in the US automotive industry within a mere 13 years. Cleverly combining a great product, great ambitions and a charismatic, involved CEO, the electric car manufacturer is poised to become a global superbrand. But what can other companies
Generation Tesla: From Electric Car to Marketing Phenomenon Read More »
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