Rimowa products are often referred to as “Porsche among suitcases”. And with good reason: their smallest hand luggage sized model now costs about 400 Euro. For an aluminium version, modeled after the historical original, you even need to fork out up to 800 Euro. Nevertheless, the suitcases with the famous groove design are conquering more […]
Rimowa: The Making of a High-Flying Luggage Brand Read More »
This article shows how it can help you, and why you should introduce it into your organization.
Measuring Success: Key Metrics to Include in Your Marketing Strategy Read More »
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
Marketing on a Tight Budget: How to Make the Most of Limited Resources Read More »
As a chief marketing officer (CMO), you have a lot on your plate. The number of things you need to do right is increasing while the number of resources and time available to do them is decreasing. Today, you’re concerned with more than managing the marketing effort. You’re expected to be the first defender of
Chief Marketing Officers: A Vision for 2023 Read More »
The internet revolutionized the way we communicate, learn, and consume information. It also changed how we do business and promote our goods and services. Gone are the days when marketing campaigns were fought and won on billboards and subway posters. Today, marketers are engaged in a digital scrap that grows more competitive daily.
What Should You Include in Your Digital Marketing Budget? Read More »
Business is a lot easier when you can gaze into the future. Some businesses have terrible vision – they’re constantly caught off-guard and can’t seem to anticipate what’s to come. Other businesses are equipped with adequate vision and can dodge roadblocks but fail to stand out from the competition. Then there are the select few
Scenario Planning vs Business Forecasting: The subtle differences Read More »
What makes an outstanding marketer? Outstanding marketers know how to identify the best channels for growth and which channels to avoid. They also understand data-driven insights and know how to leverage them to influence marketing decisions. Key performance indicators (KPIs) guide these marketers to success, giving them the necessary information to plan their
7 Marketing Budget KPIs to track in 2023 Read More »
So, people are buying your products and services, but how many touchpoints did it take to get them there? And which touchpoint was the deciding factor? With an attribution model in place, you can analyze every touchpoint that transforms leads into conversions. That way, you’re never unaware of what triggers your customers into making
Attribution Modeling: The Key to a Better Marketing Budget Read More »
MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time? This article will tell you what the term means, when an MRM solution becomes a worthwhile investment for your company, and
Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over, reach and market share. Especially when it comes to customer communication, the much-talked-about “Lot Size One” is a challenge that is becoming increasingly real. Rather than yearning for
What Is Marketing Resource Management? Read More »
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