This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
Marketing on a Tight Budget: How to Make the Most of Limited Resources Read More »
As a chief marketing officer (CMO), you have a lot on your plate. The number of things you need to do right is increasing while the number of resources and time available to do them is decreasing. Today, you’re concerned with more than managing the marketing effort. You’re expected to be the first defender of
Chief Marketing Officers: A Vision for 2023 Read More »
The internet revolutionized the way we communicate, learn, and consume information. It also changed how we do business and promote our goods and services. Gone are the days when marketing campaigns were fought and won on billboards and subway posters. Today, marketers are engaged in a digital scrap that grows more competitive daily.
What Should You Include in Your Digital Marketing Budget? Read More »
Business is a lot easier when you can gaze into the future. Some businesses have terrible vision – they’re constantly caught off-guard and can’t seem to anticipate what’s to come. Other businesses are equipped with adequate vision and can dodge roadblocks but fail to stand out from the competition. Then there are the select few
Scenario Planning vs Business Forecasting: The subtle differences Read More »
What makes an outstanding marketer? Outstanding marketers know how to identify the best channels for growth and which channels to avoid. They also understand data-driven insights and know how to leverage them to influence marketing decisions. Key performance indicators (KPIs) guide these marketers to success, giving them the necessary information to plan their
7 Marketing Budget KPIs to track in 2023 Read More »
So, people are buying your products and services, but how many touchpoints did it take to get them there? And which touchpoint was the deciding factor? With an attribution model in place, you can analyze every touchpoint that transforms leads into conversions. That way, you’re never unaware of what triggers your customers into making
Attribution Modeling: The Key to a Better Marketing Budget Read More »
MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time? This article will tell you what the term means, when an MRM solution becomes a worthwhile investment for your company, and
Credit: stockfour / Shutterstock.com Big data, hybrid consumers, digitization, multi-channel: markets have never been as fragmented as in recent years, navigating them never as complex. Move over, reach and market share. Especially when it comes to customer communication, the much-talked-about “Lot Size One” is a challenge that is becoming increasingly real. Rather than yearning for
What Is Marketing Resource Management? Read More »
For 20 years, we have been digitalizing marketing processes in large and medium-sized companies. And in that time, we have noticed that the reasons why marketing teams are not as efficient as they’d like to be are almost always the same. One classic example is spreadsheet overload. We compiled a list of the seven most
7 Mistakes That Three Out of Four CMOs Make Read More »
In the competitive Austrian beer market, the independent Ottakringer brewery has been the number 3 for years, successfully defying the hegemony of international brewing groups. In addition to being the undisputed market leader around Vienna, Ottakringer has grown from a down-to-earth brewery to an innovative event brand and a “creative beer hub” over recent years,
Ottakringer: How a Traditional Viennese Brewery Is Fuelling Austria’s Craft Beer Craze Read More »
