Marketing Strategy

Working in marketing without measuring its success is like walking through a dark forest without a GPS. You are surely moving, but are you actually heading in the right direction? Both OKR and GPS are acronyms, but that’s not the only thing they have in common.They both guide your steps. Today, we’ll show you why […]

Among varied marketing strategies, CRO marketing stands out as a unique and impactful approach. It focuses not only on attracting web visitors but on transforming them into loyal customers. And that’s what every company ultimately wants to achieve with their marketing efforts. What is CRO marketing, and – more importantly, how to tackle it in

How do you distinguish your brand in a sea of competitors clamoring for the same audience’s attention? The answer lies not just in your products or services, but in the subtle yet powerful elements that make your brand unforgettable. These are your brand assets – the visual and experiential cues that resonate with your audience

Looking to broaden your marketing horizons and connect with potential customers in new ways? Outbound marketing is an excellent tool for that, and when combined with inbound techniques, it can amplify your brand’s reach and generate leads. Let’s explore how to make the most of outbound marketing strategies and tactics to drive sales and elevate

What is MRM and how can it be helpful for what you’re into on a daily basis? Check our blog post!

What is a marketing director, what skills and education do they need for the marketing director role, and how to write a marketing director job description?

What is a marketing director, what skills and education do they need for the marketing director role, and how to write a marketing director job description?

Inbound and outbound marketing strategies are like two planes departing from the same airport. As they leave, they’re heading to various destinations all over the world: communication and promotional channels like email, TV, social media, or content like this one. But upon their return, they bring back new passengers (leads) from such a diverse range of these destinations.

Credit: Blue Planet Studio / stock.adobe.com The quality of marketing planning often determines the success or failure of a product; sometimes, even, the future of a company. To give your marketing plan a solid foundation, we recommend that you give due consideration to the following five building components: Analysis Goals Strategy Implementation Review 1. Strategic