As we head into 2025, businesses are increasingly taking advantage of the wide range of advanced technologies and analytics tools available to measure the effectiveness of their marketing campaigns. It’s competitive out there, and the ability to make swift and informed decisions is vital to any brand’s success. This is where key performance indicators, […]
Best KPIs for Marketing Campaigns in 2025 Read More »
Are you looking for a marketing management tool? Perhaps you are considering purchasing a work management solution, such as Adobe Workfront? Then marketing resource management (MRM) software could be exactly what you are looking for. In this article we will explain the difference between work management and marketing resource management, allowing you to ensure
Adobe Workfront vs. Marmind Tool Comparison Read More »
Marketing automation is one of the most effective ways for businesses to optimize their marketing efforts. With a well-planned marketing automation strategy, you’ll be able to streamline tasks, improve efficiency, and easily track and measure outcomes – keeping your business competitive in today’s market. In this guide, we’ll cover different types of automation processes, as
As we aim to connect with increasingly diverse target audiences, the concept of inclusive marketing is steadily taking root – and setting the standard in terms of consumer expectations. If you want your business to thrive in today’s market, it’s a no-brainer: Creating intentionally inclusive marketing campaigns will boost your brand’s image and help you
Getting Intentional about Inclusive Marketing: Benefits, Examples and Best Practices Read More »
Go-to-market strategy ► How to create a successful GTM strategy ✓ Step-by-step guide ✓ Best practices ✓ Read now!
How to Create a Successful Go-to-market Strategy – a Step-by-step Guide Read More »
For companies aiming to grow their brand in today’s society, showcasing a commitment to inclusion, diversity and ethics can be an important success factor. With increasingly diverse and multicultural target groups – and a shift in consumers’ expectations – there is a growing emphasis on diversity and inclusion that presents new challenges for marketing decision
Diversity Marketing for Modern Companies Read More »
Podcasts are a valuable content creation tool; with the right strategy, they can be leveraged to drive new leads and create business opportunities. However, in an era where almost everyone seems to have a podcast, it’s easy to question whether launching one for your B2B brand is a worthwhile endeavor. We interviewed Jason Bradwell, founder
How to Use Podcast Marketing in B2B Read More »
Learn how leading brands use agile marketing strategies to achieve success and recognition. Check how to adapt and be responsive to change!
Agile-Oriented Marketing Strategies: Behind the Success Read More »
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Key Agile Principles [and How to Apply Them in Marketing] Read More »
Marketing teams around the world are always looking for ways to do their jobs better. They try hiring more people, letting some go, using more tech – and sometimes using less – all to find the perfect way to work. But the answer they’re looking for might be simpler than they think: it’s about going
How to Build an Agile Marketing Team in 2024 Read More »
