How Marketing Operations Can Help CMOs Smash Their Goals
This article shows how it can help you, and why you should introduce it into your organization.
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Marketing Planning
The Future of Marketing Planning: Leveraging Data and Reading the Trends
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
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Marketing on a Tight Budget: How to Make the Most of Limited Resources
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
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Chief Marketing Officers: A Vision for 2023
As a chief marketing officer (CMO), you have a lot on your plate. The number of things you need to do right is increasing while the number of resources and time available to do them is decreasing. Today, you’re concerned with more than managing the marketing effort. You’re expected to be the first defender of
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Why Trust Will Be an Essential Business Priority in 2023
As businesses move further into the digital age, trust has become an increasingly important factor for success. In 2023, trust will be even more critical for companies to gain the loyalty of their customers, protect their investments in marketing budgets and remain competitive in the ever-changing business landscape. Customer trust is one of
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What Should You Include in Your Digital Marketing Budget?
The internet revolutionized the way we communicate, learn, and consume information. It also changed how we do business and promote our goods and services. Gone are the days when marketing campaigns were fought and won on billboards and subway posters. Today, marketers are engaged in a digital scrap that grows more competitive daily.
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Bottom-up vs. Top-down Budgeting: Know the Difference
When it comes to corporate budgeting, there aren’t too many ways to approach it. As the budgeting process is fundamental, you have to choose between a top-down or bottom-up budgeting process. Both budgeting strategies have pros and cons, so choosing between the two can be challenging. What’s even more challenging is that one method
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Top-down budgeting: What is it?
No matter how you look at it, budgeting is tricky. When you get it right, you’re an absolute genius. But when you get it wrong, things can get very messy. So how do you avoid the latter? You choose a budgeting process that suits your organization. Top-down budgeting is a budgetary system that can bring
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What is Bottom-Up Budgeting? Everything You Need to Know
Let’s admit it. Budgeting can be an excruciating process. It’s slow. It’s messy. It’s painful. And it’s tedious. But it’s also essential for any company to determine if they have enough resources to operate, grow, and remain competitive. One of the most effective financial planning systems available is bottom-up budgeting. While it
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Scenario Planning vs Business Forecasting: The subtle differences
Business is a lot easier when you can gaze into the future. Some businesses have terrible vision – they’re constantly caught off-guard and can’t seem to anticipate what’s to come. Other businesses are equipped with adequate vision and can dodge roadblocks but fail to stand out from the competition. Then there are the select few
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