Author name: Tamara Levy

Best KPIs for Marketing Campaigns in 2025

As we head into 2025, businesses are increasingly taking advantage of the wide range of advanced technologies and analytics tools available to measure the effectiveness of their marketing campaigns. It’s competitive out there, and the ability to make swift and informed decisions is vital to any brand’s success.    This is where key performance indicators, […]

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Adobe Workfront vs. Marmind Tool Comparison

Are you looking for a marketing management tool? Perhaps you are considering purchasing a work management solution, such as Adobe Workfront? Then marketing resource management (MRM) software could be exactly what you are looking for.    In this article we will explain the difference between work management and marketing resource management, allowing you to ensure

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What is Marketing Automation? Our Guide to Implementing an Effective Marketing Automation Process

Marketing automation is one of the most effective ways for businesses to optimize their marketing efforts. With a well-planned marketing automation strategy, you’ll be able to streamline tasks, improve efficiency, and easily track and measure outcomes – keeping your business competitive in today’s market. In this guide, we’ll cover different types of automation processes, as

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