Credit: Mymemo / stock.adobe.com Paths to Failure Boo.com was one of the greatest failures of the dot.com bubble that burst around the turn of the millennium. 16 years on, we are still talking about this failed online retailer for sports clothes, not only because it was spectacular but also because the reasons for boo.com’s demise […]
Boo.com: 3 Lessons from an eCommerce Horror Story Read More »
Credit: Ralf / stock.adobe.com Stripe. Even if you never heard of them, you probably have used their product. The company, established by Irish brothers John and Patrick Collison, provides infrastructure for online and mobile payments. After only 5 years in business, Silicon Valley touts Stripe as a serious competitor for payment behemoths such as PayPal.
Credit: ifeelstock / stock.adobe.com Tesla has grown from an idealistic Silicon Valley startup into a disruptive force in the US automotive industry within a mere 13 years. Cleverly combining a great product, great ambitions and a charismatic, involved CEO, the electric car manufacturer is poised to become a global superbrand. But what can other companies
Generation Tesla: From Electric Car to Marketing Phenomenon Read More »
Your trusted partner for Marketing Resource Management
