Author name: Peter Fechter

What is marketing operations and why is it essential for your business As the promotional engine of your company, your marketing department has many responsibilities. Its main tasks are to tell your company’s story, reach out to potential clients, nurture current customers, and promote your products and services. Because your marketing department is divided into […]

A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing strategy is a blueprint that will guide you on your marketing journey.   Building a marketing strategy from scratch can be challenging for small business

How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new marketing strategy. You’re confident that this time, the company’s sales figures will at least double, and your audience will balloon in size. But then that’s not what

Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too?   Marketing Resource Management software gives you precisely these features – and more.   But

Ah, it’s that time of the year again. The change of a single digit wreaks havoc on everyone’s paperwork. We collectively question our conception of time, and martech specialists crawl from beneath whatever stack they’ve been hiding under to make their guesses about what’s to come.  Incidentally, we’ve already tackled why you should build a

Martech — it’s inescapable. See the ads on your YouTube pre-rolls, read about it on your LinkedIn feed, and of course, use and think about it daily at work. As Scott Brinker put it at our recent webinar Building the Ultimate Martech Stack for 2022 — “It’s all martech all the time.” But in a

Any marketer who hasn’t been living under a rock these past few years has heard of martech stacks. However, just hearing about them won’t amount to much. You and your coworkers may be suffering under the weight of having a poorly integrated set of marketing tools and not even realize it.  If you’ve spent no