Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too? Marketing Resource Management software gives you precisely these features – and more. But […]
Allocadia vs. MARMIND Read More »
Ah, it’s that time of the year again. The change of a single digit wreaks havoc on everyone’s paperwork. We collectively question our conception of time, and martech specialists crawl from beneath whatever stack they’ve been hiding under to make their guesses about what’s to come. Incidentally, we’ve already tackled why you should build a
Top Martech Trends to Watch in 2022 Read More »
Martech — it’s inescapable. See the ads on your YouTube pre-rolls, read about it on your LinkedIn feed, and of course, use and think about it daily at work. As Scott Brinker put it at our recent webinar Building the Ultimate Martech Stack for 2022 — “It’s all martech all the time.” But in a
The Current State of Martech Read More »
Any marketer who hasn’t been living under a rock these past few years has heard of martech stacks. However, just hearing about them won’t amount to much. You and your coworkers may be suffering under the weight of having a poorly integrated set of marketing tools and not even realize it. If you’ve spent no
Why You Should Build a Martech Stack in 2022 Read More »
MRM – yet another three-word acronym from the marketing world. But let’s be honest: Could you explain the term Marketing Resource Management in a nutshell? Or are you seeing it for the first time? This article will tell you what the term means, when an MRM solution becomes a worthwhile investment for your company, and
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