Release Highlights, May 2022: New Snippets, Filtering Annotations & Bug Fixes This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing […]
Release Highlights, May 2022: New Snippets, Filtering Annotations & Bug Fixes Read More »
When Sharp NEC Display Solutions Europe decided to introduce marketing automation in 2019, the existent complexity of marketing quickly revealed the need for a comprehensive solution to optimize not only the process of lead generation but also resource management. Marketing Resource Management (MRM) therefore emerged as a prerequisite for being able to efficiently and transparently
Planning and steering meet marketing automation at Sharp NEC Read More »
How to start a MarTech stack for Marketing Operations (MOps) In today’s digital landscape, marketers must use an extensive amount of technologies to entice customers and drive online conversions. From SEO to social media and email marketing, companies use a variety of marketing channels to maximize sales and increase brand awareness. As a response to
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To navigate marketing’s intricacies, you need a polished roadmap to light the way and help you reach your goals. The addition of marketing operations, or MOps for short, to your company, is a massive step in the right direction. Still, having MOps doesn’t necessarily translate to success. Your MOps need to rest on a solid
How to Successfully Structure Your Marketing Operations Read More »
How to plan your marketing operations From social media and apps to segmentation and customer experience, marketing has changed tremendously over the past decades. But has it changed that much? In essence, no. Marketing’s purpose remains the same: to promote goods and services, and sell them to generate revenue. However, promoting and selling goods or
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What is marketing operations and why is it essential for your business As the promotional engine of your company, your marketing department has many responsibilities. Its main tasks are to tell your company’s story, reach out to potential clients, nurture current customers, and promote your products and services. Because your marketing department is divided into
What is Marketing Operations and Why is it Essential for Your Business Read More »
A solid marketing strategy is at the root of any successful business. From reaching the right audience and shaping your marketing goals to keeping your advertising consistent, an effective marketing strategy is a blueprint that will guide you on your marketing journey. Building a marketing strategy from scratch can be challenging for small business
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How to effectively evaluate your marketing strategy So you’ve finally done it. After many months of strategizing and constant back-and-forth with your fellow marketers, you’ve deployed your brand-new marketing strategy. You’re confident that this time, the company’s sales figures will at least double, and your audience will balloon in size. But then that’s not what
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Are you looking for a tool that offers marketing planning and budget management? Do you want to be able to manage campaigns and professionalize project management in marketing? Is a central platform for performance measurement on your wish list, too? Marketing Resource Management software gives you precisely these features – and more. But
Allocadia vs. MARMIND Read More »
Ah, it’s that time of the year again. The change of a single digit wreaks havoc on everyone’s paperwork. We collectively question our conception of time, and martech specialists crawl from beneath whatever stack they’ve been hiding under to make their guesses about what’s to come. Incidentally, we’ve already tackled why you should build a
Top Martech Trends to Watch in 2022 Read More »
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