So, people are buying your products and services, but how many touchpoints did it take to get them there? And which touchpoint was the deciding factor? With an attribution model in place, you can analyze every touchpoint that transforms leads into conversions. That way, you’re never unaware of what triggers your customers into making […]
Attribution Modeling: The Key to a Better Marketing Budget Read More »
This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing processes. GENERAL: Navbar items can now be opened as separate tabs
Successful marketing isn’t just about ad campaigns, content creation, lead generation, and attending events. Successful marketing is also about strategy, foresight, and goal setting. But most importantly, to be a successful marketer, you must know how to adhere to a budget, so you can distribute funds effectively to maximize your marketing effort. As head of
How to Develop a B2B Marketing Budget for 2023 Read More »
This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing processes. NOTIFICATIONS: Personal E-Mail settings extended The personal notification settings have
The single most important thing in marketing is your marketing budget. Here’s why: it fuels your marketing department, helps you develop your marketing plan, gives your marketing direction, brings perspective to your long-term goals, and makes every marketing initiative possible. Indeed, if you want to maximize every cent you invest in your marketing effort, you
The Secrets of a More Effective Marketing Budget Read More »
This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing processes. New module – PLAN BETA: General information In the current
Release Highlights, July 2022: Key Visual for bookmarks, Background color for to-dos in list-view & Notification “Changes in to-do details” extended This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as
When the pandemic was just a whisper in the air, H-E-B, a supermarket chain based in San Antonio, Texas, already had a plan. The company didn’t know how chaotic the situation would, or could, get. Still, it was able to cope with the virus with more composure than most companies in the US and abroad.
How to Use Scenario Planning to Anticipate the Future Read More »
Scenario planning is a technique that was invented in the 1950s to give the US Military an edge over the competition. Because it was the closest thing to predicting the future, private corporations quickly adopted it. Peter Schwartz, the pioneer of corporate scenario planning, described it as: A tool for ordering one’s perceptions about alternative
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Scenario Planning: What it is and why you need it By failing to prepare you are preparing to fail. Benjamin Franklin Though Benjamin Franklin likely thought up these words at the end of the 18th century, they ring just as true today as they did then. Indeed, this quote applies to many choices we make
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