The emergence of omnichannel marketing is due to people’s growing reliance on the internet. Consumers can be reached across multiple channels, making it easier for marketers to reach their target audience. But, as it’s often the case, being spoiled for choice is a blessing in disguise. Today, marketers must make tough decisions with so […]
B2B Marketing Budget: Which Marketing Channels are Worth it? Read More »
This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing processes. PLAN BETA: Bookmarks Bookmarks from the old Plan module are
The MARMIND Management Team (from left to right): Rainer Schalk, Katarzyna Nieniewska, Paul Polak, Patrick Moser, Bernd Edlinger, Gerhard Kragl Horizontal expansion of UNITED’s MarTech offering through Marketing Resource Management Continuing on its consistent growth course: UNITED Marketing Technologies by DuMont has acquired 100 percent of the marketing resource management provider MARMIND, headquartered in Vienna.
MARMIND becomes part of DuMont’s UNITED Marketing Technologies Group Read More »
Most marketing managers get excited about target audience advertising campaigns, engagement, social media strategies, or technical SEO, but they’re less thrilled when budgeting season comes around. Sure, it isn’t glamorous, but budgeting is at the heart of your marketing. And it comes down to one thing: planning to spend your money on the ideal
How Do You Allocate Your Marketing Budget Read More »
When it comes to corporate budgeting, there aren’t too many ways to approach it. As the budgeting process is fundamental, you have to choose between a top-down or bottom-up budgeting process. Both budgeting strategies have pros and cons, so choosing between the two can be challenging. What’s even more challenging is that one method
Bottom-up vs. Top-down Budgeting: Know the Difference Read More »
This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing processes. PLAN BETA: New grouping option “Project by project category” In
No matter how you look at it, budgeting is tricky. When you get it right, you’re an absolute genius. But when you get it wrong, things can get very messy. So how do you avoid the latter? You choose a budgeting process that suits your organization. Top-down budgeting is a budgetary system that can bring
Top-down budgeting: What is it? Read More »
Let’s admit it. Budgeting can be an excruciating process. It’s slow. It’s messy. It’s painful. And it’s tedious. But it’s also essential for any company to determine if they have enough resources to operate, grow, and remain competitive. One of the most effective financial planning systems available is bottom-up budgeting. While it
What is Bottom-Up Budgeting? Everything You Need to Know Read More »
Business is a lot easier when you can gaze into the future. Some businesses have terrible vision – they’re constantly caught off-guard and can’t seem to anticipate what’s to come. Other businesses are equipped with adequate vision and can dodge roadblocks but fail to stand out from the competition. Then there are the select few
Scenario Planning vs Business Forecasting: The subtle differences Read More »
What makes an outstanding marketer? Outstanding marketers know how to identify the best channels for growth and which channels to avoid. They also understand data-driven insights and know how to leverage them to influence marketing decisions. Key performance indicators (KPIs) guide these marketers to success, giving them the necessary information to plan their
7 Marketing Budget KPIs to track in 2023 Read More »
