How Marketing Operations Can Help CMOs Smash Their Goals
This article shows how it can help you, and why you should introduce it into your organization.
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Benefits and Challenges of Adding AI Into Your Marketing Stack
The success of your marketing effort will not only depend on your marketing brain but also rest in the hands of your marketing technology (MarTech) stack. Let’s explore the benefits and challenges of adding AI to your MarTech stack.
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Release-Highlights 02/23: New default view in the Grid, how to exclude rejected costs from forecast & update on Plan BETA
This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing processes. PLAN BETA: Working calendars now hidden by default In the
The Future of Marketing Planning: Leveraging Data and Reading the Trends
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
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Marketing on a Tight Budget: How to Make the Most of Limited Resources
This article explores some of the most effective marketing strategies for businesses facing budget constraints and how to make the most of limited resources.
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Release-Highlights 01/23: News on Plan BETA, Export content to PowerPoint, Enhancement of to-do filters & sub-tasks in to-do checklists
This is our monthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new. All of this should improve your MARMIND experience as much as possible and help you stay on top of your marketing processes. PLAN BETA: Enhancement of the To-Do filters In Plan Beta,
Chief Marketing Officers: A Vision for 2023
As a chief marketing officer (CMO), you have a lot on your plate. The number of things you need to do right is increasing while the number of resources and time available to do them is decreasing. Today, you’re concerned with more than managing the marketing effort. You’re expected to be the first defender of
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Why Trust Will Be an Essential Business Priority in 2023
As businesses move further into the digital age, trust has become an increasingly important factor for success. In 2023, trust will be even more critical for companies to gain the loyalty of their customers, protect their investments in marketing budgets and remain competitive in the ever-changing business landscape. Customer trust is one of
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What Should You Include in Your Digital Marketing Budget?
The internet revolutionized the way we communicate, learn, and consume information. It also changed how we do business and promote our goods and services. Gone are the days when marketing campaigns were fought and won on billboards and subway posters. Today, marketers are engaged in a digital scrap that grows more competitive daily.
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5 Steps to Calculate Your Marketing Budget
The mere thought of calculating a marketing budget can bring despair into the heart of the bravest marketing managers. Sure, it’s not the most thrilling task by a long shot, but knowing the ins and outs of your marketing budget elevates your entire marketing operation. Also, calculating your marketing budget gives you clarity, direction,
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