Author name: Peter Fechter

branding strategy

What Are Brand Assets? + Examples to Elevate Your Branding Strategy

How do you distinguish your brand in a sea of competitors clamoring for the same audience’s attention? The answer lies not just in your products or services, but in the subtle yet powerful elements that make your brand unforgettable. These are your brand assets โ€“ the visual and experiential cues that resonate with your audience […]

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outbound marketing

A Comprehensive Guide to Outbound Marketing: Strategies & Benefits

Looking to broaden your marketing horizons and connect with potential customers in new ways? Outbound marketing is an excellent tool for that, and when combined with inbound techniques, it can amplify your brandโ€™s reach and generate leads. Letโ€™s explore how to make the most of outbound marketing strategies and tactics to drive sales and elevate

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inbound marketing

Fly-high Marketing Strategy: Inbound vs Outbound

Inbound and outbound marketing strategies are like two planes departing from the same airport. As they leave, they’re heading to various destinations all over the world: communication and promotional channels like email, TV, social media, or content like this one. But upon their return, they bring back new passengers (leads) from such a diverse range of these destinations.

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