Author name: Peter Fechter

As we aim to connect with increasingly diverse target audiences, the concept of inclusive marketing is steadily taking root – and setting the standard in terms of consumer expectations. If you want your business to thrive in today’s market, it’s a no-brainer: Creating intentionally inclusive marketing campaigns will boost your brand’s image and help you […]

Go-to-market strategy ► How to create a successful GTM strategy ✓ Step-by-step guide ✓ Best practices ✓ Read now!

Marketing teams around the world are always looking for ways to do their jobs better. They try hiring more people, letting some go, using more tech – and sometimes using less – all to find the perfect way to work. But the answer they’re looking for might be simpler than they think: it’s about going

Today, market trends shift overnight, and customer preferences evolve at lightning speed. You can’t stop it, but you can adjust to it and build a competitive advantage with marketing agility. Imagine a marketing landscape where technology, data, and human insight converge to create strategies that not only respond to the market but also anticipate its

Working in marketing without measuring its success is like walking through a dark forest without a GPS. You are surely moving, but are you actually heading in the right direction? Both OKR and GPS are acronyms, but that’s not the only thing they have in common.They both guide your steps. Today, we’ll show you why

Among varied marketing strategies, CRO marketing stands out as a unique and impactful approach. It focuses not only on attracting web visitors but on transforming them into loyal customers. And that’s what every company ultimately wants to achieve with their marketing efforts. What is CRO marketing, and – more importantly, how to tackle it in