For companies aiming to grow their brand in today’s society, showcasing a commitment to inclusion, diversity and ethics can be an important success factor. With increasingly diverse and multicultural target groups – and a shift in consumers’ expectations – there is a growing emphasis on diversity and inclusion that presents new challenges for marketing decision […]
Diversity Marketing for Modern Companies Read More »
With artificial intelligence improving all the time, many marketers now use AI tools to automate routine tasks, predict customer behavior and create personalized campaigns. AI technologies like machine learning and natural language processing enable marketing teams to gain valuable insights from large amounts of data and react more quickly to changes in the market.
AI and Marketing: Tools, Strategies and Examples Read More »
Podcasts are a valuable content creation tool; with the right strategy, they can be leveraged to drive new leads and create business opportunities. However, in an era where almost everyone seems to have a podcast, it’s easy to question whether launching one for your B2B brand is a worthwhile endeavor. We interviewed Jason Bradwell, founder
How to Use Podcast Marketing in B2B Read More »
Managing many digital assets can quickly go awry, especially if you’re trying to juggle a million files across different projects, teams, and channels. To imagine it even more closely, think about trying to cook a five-course meal in a kitchen where none of the ingredients are labeled. Doesn’t sound like fun. Digital Asset Management software
A Brief Guide to Digital Asset Management in 2024 Read More »
PIM stands for product information management, a system that centralizes, manages, and enriches product data. It ensures consistency throughout all sales and marketing channels.
What is PIM? Product Information Management Explained Read More »
Learn how leading brands use agile marketing strategies to achieve success and recognition. Check how to adapt and be responsive to change!
Agile-Oriented Marketing Strategies: Behind the Success Read More »
Do you know that Agile manifesto can be applied to marketing? Find out how and empower your team with strategies that work – and examples to follow!
Agile Marketing Trends for 2024 – and Beyond Read More »
