Google Analytics

Connect MARMIND to Google Analytics reporting to track an analyze the most important website and campaign metrics directly within your marketing planning.

Google Analytics Standard Connector

Connect MARMIND with Google Analytics reporting to track and analyze key website and campaign metrics directly in your marketing planning.

Full support for conversion goal tracking
Use over 300 website metrics from Google Analytics and compare different online campaigns directly in Marmind

Activate a connector to Google Analytics via authentication wizard (in MARMIND settings)
Use up to 10 Google Analytics standard KPIs (automatically added to KPI list)
Track most important webpage metrics directly within MARMIND marketing context

Google Analytics filter expressions help to select only the data that you are interested in for your use case. This way, for example, different online traffic channels can be filtered very easily.

Create your personal dashboard and view your data over time to keep an eye on pageviews, sales lifecycle, landing page conversions and more. This allows you to compare different channels and metrics from a high flyer perspective in MARMIND.

Immediately detect deviations from plan targets and react to them in order to intervene in more detailed reports & analyses directly in Google Analytics or in the respective online marketing tools and to set any measures.

Connect MARMIND with Google Analytics reporting to track and analyze key website and campaign metrics directly in your marketing planning.

Decide for yourself for different channels which metrics out of the Google Analytics universe are most relevant for you. You can choose from a wide range of about 300 different metrics. Of course, conversion goals are supported in addition to standard metrics such as pageviews, sessions, and more.

Looking for more integrations?

Here we present you all the integrations that are already available and those that are on our roadmap.

Acoustic Campaign

Plan marketing emails in MARMIND, send them to Acoustic Campaign for publishing, and send performance data, such as open and click rates, back to MARMIND.

Learn more

Adobe Experience Cloud

Plan marketing campaigns in MARMIND, send them to Adobe Experience Cloud for publishing, and push your KPIs back into MARMIND.

Learn more

Dynamics 365

Create content in MARMIND, send it to Dynamics 365 for publishing, and push relevant KPIs back into MARMIND.

Learn more

Emarsys

Combine MARMIND with Emarsys to create a unique omnichannel customer experience.

Learn more

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Google BigQuery

Enhance your marketing operations by integrating Google BigQuery with MARMIND, leveraging powerful data analytics, machine learning, and business intelligence capabilities—fully integrated into your planning, budgeting, and performance analysis workflows.

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