Guides, Ebooks & Whitepapers

In this guide, we include some of Sonia Thompson's expert insights, as well as rounding up examples of successful inclusive marketing campaigns to inspire you.

Find out about 4 B2B marketing trends that we believe are relevant in 2024 and beyond.

Find out what Agile Marketing is and how it helps marketing teams increase flexibility.

A special checklist for you to help you fine-tune your marketing planning for 2024. Feel free to copy it, adjust it to your business case, and follow in 2024 – and beyond.

This eBook aims to guide you through the 9 most crucial metrics that every marketer should track to measure success effectively.

Whenever a business considers switching to Marketing Resource Management (MRM) software, they should first understand what they are getting into. MRM software can help streamline the marketing process and free up valuable time for other activities that may be beneficial to the organization.

MOps is still in its infancy. That’s primarily due to every company being different, and there isn’t a standard structure that can be applied to every marketing model. So, we’ve put together this short guide to illuminate what MOps is and how it should work in your company.

Have you ever lost profits to a marketing project? Regardless of if you have or not, it’s highly likely you don’t want to go through something like that (again). When you read our ebook on marketing budgets, an end will be in sight - time to cut the losses.

Using your gut instinct simply isn't enough when working out whether software is worth the investment. Find out how you can calculate the return on investment and payback period of a Marketing Resource Management platform like MARMIND systematically.