Efficient campaign management
with enterprise grade asset management
The MARMIND Marketing Resource Management and
censhare digital asset management integration brings together content and campaigns.
Ready scope
The integration provides the core features required to connect a Marketing Campaign Management and a Digital Asset Management solution.
Assets are fully synchronized between MARMIND and censhare. Whenever you upload an asset to MARMIND, it is automatically pushed to censhare, with only a reference remaining in MARMIND.
This eliminates duplications, and the chance of working with the wrong asset. The synchronization will also support versions soon, meaning that whenever a new version is created on either side, it automatically syncs with the other solution. This ensures that everyone will always work with the latest version of the assets.
Easy Asset Management
In the “Assets” module, images and videos can be uploaded and shared in MARMIND.
From the uploaded assets, 1-n assets are then selected for transfer to SocialHub. For this purpose, corresponding user-defined fields of the type “Asset” are configured (see here an example for
selecting the image of a newsletter).
Approved assets are then transferred to SocialHub. Any requirements regarding special formats or cropping of the assets do not happen in MARMIND but are handled upstream.
Product Roadmap Highlights
Here are the highlights of the planned features and benefits of the integration.
Get detailed insights into the performance of each asset in marketing campaigns. Understand the economic value of your images, videos, or any other asset and define better budgets for their creation.
Find all assets stored in censhare with censhare‘s integrated search solution within MARMIND, speeding up your work.
MARMIND provides a performance report for each asset, including views, clicks, and other metrics.
Define and automate workflows from asset management to campaign management, eliminating human error and reducing manual tasks.
Assets’ metadata is automatically synced between censhare and MARMIND, ensuring that contextual data is always up to date. It supports search, automation, and efficiency.
